Most organizations are sitting on a gold mine of digital assets trapped in broken systems, inconsistent metadata, and siloed workflows. I build the infrastructure that sets them free — and keeps them working.
Most DAM projects fail not because of bad technology — but because no one mapped the people, processes, and politics before touching a single platform setting.
After 15+ years across Fortune 500s, national publishers, nonprofits, e-commerce brands, and financial institutions — the answer is always strategy first, technology second.
I've seen what happens when organizations skip this step. I've also seen what's possible when they don't.
"A DAM system without a DAM strategy is just an expensive folder."
Every organization has a unique culture, workflow, and risk tolerance. I spend as much time understanding your people as your systems.
The right metadata standards and lifecycle policies don't slow teams down — they make everyone faster and safer.
A perfectly configured DAM that nobody uses is a failure. Change management is built into every phase.
Creative, legal, IT, marketing, and leadership all speak different languages. I speak all of them — and translate between them.
That's not a liability — it's your edge. While a full-time hire is learning your industry, I'm already applying solutions that worked at a Fortune 500 manufacturer, a national credit union, and a nonprofit — at the same time. Pattern recognition at scale.
Not vendor pitches. Not theoretical frameworks. Hands-on expertise across every dimension of enterprise DAM — built from real deployments, real migrations, and real organizational transformations.
I help you choose the right system for your actual organization — not the one with the best sales deck. Stakeholder assessment, RFP development, TCO analysis, and vendor evaluation across all major platforms.
Architecture design, metadata schema, workflow automation, system integration, and go-live support. Built for the way your organization actually works — not how it looks on a demo call.
Zero-data-loss migration from legacy systems to modern platforms. Executed at scale — including 1.5M+ assets at Walmart. Every asset lands where it should, with enhanced metadata.
Controlled vocabularies, IPTC-standard schemas, AI-powered auto-tagging, and search optimization. Your assets don't just get stored — they become findable, reusable, and intelligent.
Rights tagging, contract alignment, usage tracking, access control hierarchies, and licensing automation. From philanthropic donor assets to 15+ editorial brands at Time Inc. — full compliance, zero exposure.
API integrations connecting DAM to CMS, marketing automation, e-commerce, and SharePoint. Automated approval routing and creative-to-commerce pipelines that eliminate manual handoffs.
SOPs, naming standards, lifecycle policies, and compliance frameworks. I build the rules that keep your DAM functioning long after I'm gone — institutional knowledge that doesn't walk out the door.
Role-based programs, train-the-trainer initiatives, and adoption strategies tailored to each department. The best DAM system fails if people don't trust or understand it.
Comprehensive evaluations of existing implementations — metadata quality, usage patterns, rights compliance, workflow efficiency, and performance. I find what's broken and give you a clear path to fix it.
Certified and practiced across the enterprise DAM ecosystem.
I don't parachute in, configure a system, and disappear. I embed in your culture, align your stakeholders, and build something your team can actually sustain.
Every engagement is different — but the discipline is the same. Refined across eight industries, four DAM platforms, and organizations from 50 people to Fortune 500.
I interview the DAM admin, the creative director, the legal team, and the CMO. Each one reveals a different layer of the real problem. The truth lives in the gaps between those conversations.
Strategy before software. I document workflows, decision trees, and dependency maps before recommending a single platform setting. What looks like a metadata problem is usually a governance problem.
I build DAM systems for the people who use them every day — intuitive structures, realistic workflows, and training that actually sticks beyond launch week.
My deliverables include the system and the documentation to sustain it. SOPs, naming standards, and lifecycle policies that work when I'm not in the room.
After go-live, I track adoption, usage patterns, and operational efficiency. A DAM launch is a starting point for continuous optimization — not a finish line.
A specific challenge — migration, audit, implementation, governance overhaul. I come in, solve it, and hand it off better than I found it. Clear deliverables, clear timeline, measurable results.
Monthly or quarterly retained engagement providing continuous optimization, strategic guidance, and proactive issue resolution — without the overhead of a full-time hire. Available as your DAM evolves.
Embedded DAM leadership during organizational transitions, staffing gaps, or major transformation initiatives. Operational continuity and institutional knowledge — intact and functional.
Role-based training programs, train-the-trainer workshops, and DAM literacy programs for every level. I don't just configure your system — I make your people genuinely good at using it.
Accepting new project and advisory engagements. Typically working with 3–5 clients simultaneously — each engagement benefits from the cross-pollination of the others.
Whether you need a strategic assessment, a full implementation, or someone to untangle a mess — I've seen it before and I know what to do.